A2 Media Blog
Tuesday 9 May 2017
Thursday 6 April 2017
Postmodernism Essay
<iframe src="//www.slideshare.net/slideshow/embed_code/key/dbxAjde5iDWvvU" width="668" height="714" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/JayFranks/ford-postmodernism-essay" title="Ford postmodernism essay" target="_blank">Ford postmodernism essay</a> </strong> from <strong><a target="_blank" href="//www.slideshare.net/JayFranks">JayFranks</a></strong> </div>
Monday 27 March 2017
Postmodern Media - Theory
Mr Ford Media: Postmodern Media - Theory: Apply the following theorists to the texts you have studied: Baudrillard Barthes Jameson Lyotard Cohen Friedberg Kramer (music) ...
Tuesday 14 March 2017
Postmodern Theorists (2)
Postmodern Theorists
Postmodernism and Audience Theory -
Two commentators have developed some interesting ideas about postmodernism and audiences.
Alain J.-J. Cohen
Two commentators have developed some interesting ideas about postmodernism and audiences.
Alain J.-J. Cohen
Identified a new phenomenon in the history of film, the ‘hyper-spectator’. ‘Such spectator, who
may have a deep knowledge of cinema, can reconfigure both the films themselves
and filmic fragments into new and novel forms of both cinema and spectatorship,
making use of the vastly expanded access to films arrived at through modern
communications equipment and media. The hyper-spectator is, at least
potentially, the material (which here means virtual) creator of his or her
hyper-cinematic experience’ (157)
‘VCRs and laserdisc-players or newer DVDs have produced, and are still producing, a Gutenberg-type of revolution in relation to the moving image.’
Anne Friedberg
‘VCRs and laserdisc-players or newer DVDs have produced, and are still producing, a Gutenberg-type of revolution in relation to the moving image.’
Anne Friedberg
We now have much control of how we watch a film (through
video/dvd), and we increasingly watch film in personal spaces (the home) rather
than exclusively in public places Films
have helped contribute to the postmodern quality of life by manipulating and
playing around with our conventional understanding of time and space.
Anne Friedberg: ‘The cinema spectator and the armchair equivalent – the home-video viewer, who commands fast forward, fast reverse, and many speeds of slow motion, who can easily switch between channels and tape; who is always to repeat, replay, and return – is a spectator lost in but also in control of time. The cultural apparatuses of television and the cinema have gradually become causes for what is now…described as the postmodern condition.’
Anne Friedberg: ‘The cinema spectator and the armchair equivalent – the home-video viewer, who commands fast forward, fast reverse, and many speeds of slow motion, who can easily switch between channels and tape; who is always to repeat, replay, and return – is a spectator lost in but also in control of time. The cultural apparatuses of television and the cinema have gradually become causes for what is now…described as the postmodern condition.’
Baudrillard
Used to distinguish reality from
fantasy, especially in technologically advanced postmodern cultures. Hyper-reality is a means to
characterize the way consciousness defines what is actually "real" in
a world where a multitude of media can radically shape and filter an original
event or experience. Some famous theorists of hyper-reality include Jean
Baudrillard. Baudrillard suggests that the world we live in has been replaced
by a copy world, where we seek simulated stimuli and nothing more.
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